2. Explain how you would make consistency checks for the part of the questionnaire given in Applied...
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2. Explain how you would make consistency checks for the part of the questionnaire given in Applied Problem number 1 using SPSS, SAS, Minitab, or Excel.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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