3. Use an electronic questionnaire design and administration package, such as Qualtrics, which is distributed with this
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3. Use an electronic questionnaire design and administration package, such as Qualtrics, which is distributed with this book, to program the camera-preference questionnaire given in Applied Problem number 1. Add one or two questions of your own. Administer the questionnaire to five students and prepare the data for analysis. Does computer administration of the questionnaire facilitate data preparation?
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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