2 What is a customer database? Why may a marketing researcher wish to analyse the data held...

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2 What is a customer database? Why may a marketing researcher wish to analyse the data held in a customer database?

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Marketing Research: An Applied Approach

ISBN: 187938

2nd Edition

Authors: Naresh K. Malhotra, David F. Birks

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Question Posted: Oct 28, 2024 11:02 AM

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2 What is a customer database? Why may a marketing researcher wish to analyse the data held in a customer database?
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2 What is a customer database? Why may a marketing researcher wish to analyse the data held...

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Marketing Research: An Applied Approach

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