2.1 Determine the market potential for a product that has 20 million prospective buyers who purchase an

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2.1 Determine the market potential for a product that has 20 million prospective buyers who purchase an average of two per year and price averages $50. How many units must a company sell if it desires a 10% share of this market?

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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