26. Recode question 3 (How loyal would you say that you are personally to the place you...
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26. Recode question 3 (“How loyal would you say that you are personally to the place you work?”) into a new variable with two categories (1 to 6 = 1, low loyalty; 7 = 2, high loyalty). Recode question 4 (“How much loyalty would you say the place you work for has to you?”) into a new variable with three categories
(1 to 3 = 1, no loyalty; 4 to 5 = 2, some loyalty; 6 to 7 = 3, high loyalty). Are these two categorical variables associated? Interpret your results.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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