27. Do salespeople who exhibit low or high loyalty to a place of work (recoded question 3)...
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27. Do salespeople who exhibit low or high loyalty to a place of work (recoded question 3) differ in terms of each of the demographic characteristics, D1 to D12? In other words, is salesperson loyalty associated with any of the 12 demographic characteristics? Note that age (D10) is recorded as the year of birth. Instead of D10, use the age variable. Divide the sample into four roughly equal age groups based on age.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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