28. Sum all the items (a through o) of question 2 to form an overall satisfaction scale....
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28. Sum all the items (a through o) of question 2 to form an overall satisfaction scale. Obtain a frequency distribution and summary statistics for this overall satisfaction scale. Interpret the results.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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