3 Assuming that part of this information would be collected by a conjoint measurement study. identify the appropriate attributes, attribute levels, and data instrument structure Heather Clayton is president of Express Air, a small commuter airline company based in St. Andrew. Express Air currently provides air taxi and corporate flight services to local businesses. To boost company profits. Clayton is considering offering a regular service between St. Andrew and Bayville, a major city about 340 miles from St. Andrew. There are presently no regular flights between St. Andrew and Bayville. St. Andrew- Bayville fliers must either charter a plane or leave from Eastport City Airport, which is about 50 miles from St. Andrew. Before establishing this Executive Express service.