3. Summarize your findings; how does the firm score on the Innovation Score Card. Consider each item

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3. Summarize your findings; how does the firm score on the Innovation Score Card. Consider each item that requires a rating (e.g., the “Firm Strategy” section of the scorecard) on a scale of 1 to 5 where 5 is the highest or most favorable rating and 1 is the lowest or least favorable rating?

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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