3. There are many potential sources of error in a research project. It is impossible to control...
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3. “There are many potential sources of error in a research project. It is impossible to control all of them. Hence, marketing research contains many errors, and we cannot be confident of the findings.” Discuss these statements as a group. Did your group arrive at a consensus?
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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