3. Visit the Johnson & Johnson Web site at www.jnj.com and search the Internetincluding social mediaas well
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3. Visit the Johnson & Johnson Web site at www.jnj.com and search the Internet—including social media—as well as your library’s online databases to obtain information on how consumers select baby-product brands in the United States.
Obtain similar information for France. What qualitative research techniques would you use to determine how consumers select baby-product brands in France?
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Related Book For
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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