3-2 explain how changes in the demographic and economic environments affect marketing decisions. The Demographic Environment (100108);

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3-2 explain how changes in the demographic and economic environments affect marketing decisions.

The Demographic Environment (100–108); The Economic Environment (108–109)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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