3-2 explain how changes in the demographic and economic environments affect marketing decisions. The Demographic Environment (100108);
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3-2 explain how changes in the demographic and economic environments affect marketing decisions.
The Demographic Environment (100–108); The Economic Environment (108–109)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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