4. Conduct the following analyses for the Internet usage data given in Applied Problem number 7, in...
Question:
4. Conduct the following analyses for the Internet usage data given in Applied Problem number 7, in Chapter 16.
a. Find the simple correlations between the following sets of variables: Internet usage and attitude toward Internet, Internet usage and attitude toward technology, and attitude toward Internet and attitude toward technology. Interpret the results.
b. Run a bivariate regression with Internet usage as the dependent variable and attitude toward Internet as the independent variable. Interpret the results.
c. Run a bivariate regression with Internet usage as the dependent variable and attitude toward technology as the independent variable. Interpret the results.
d. Run a multiple regression with Internet usage as the dependent variable and attitude toward Internet and attitude toward technology as the independent variables. Interpret the results.
Step by Step Answer:
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra