5. Conduct the following analyses for the preference of the outdoor-lifestyle data given in Applied Problem number
Question:
5. Conduct the following analyses for the preference of the outdoor-lifestyle data given in Applied Problem number 8, of Chapter 17. Recall that:
V1 = preference for an outdoor lifestyle V2 = enjoying nature V3 = relating to the weather V4 = living in harmony with the environment V5 = exercising regularly V6 = meeting other people
a. Calculate the simple correlations between V1 to V6 and interpret the results.
b. Run a bivariate regression with preference for an outdoor lifestyle (V1) as the dependent variable and the importance of enjoying nature (V2) as the independent variable. Interpret the results.
c. Run a multiple regression with preference for an outdoor lifestyle as the dependent variable and V2 to V6 as the independent variables. Interpret the results.
Compare the coefficients for V2 obtained in the bivariate and the multiple regressions.
Step by Step Answer:
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra