5-5. Describe how business-to-business marketers use digital and social media channels to engage customers, market their products,
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5-5. Describe how business-to-business marketers use digital and social media channels to engage customers, market their products, and manage customer relationships anywhere. (AACSB: Communication)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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