6 Describe the benefits to the marketing researcher of being able to capture data that identifies characteristics

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6 Describe the benefits to the marketing researcher of being able to capture data that identifies characteristics of consumers and their shopping behaviour in a store.

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Marketing Research: An Applied Approach

ISBN: 187938

2nd Edition

Authors: Naresh K. Malhotra, David F. Birks

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Question Posted: Oct 28, 2024 11:02 AM

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6 Describe the benefits to the marketing researcher of being able to capture data that identifies characteristics of consumers and their shopping behaviour in a store.
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6 Describe the benefits to the marketing researcher of being able to capture data that identifies characteristics

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Marketing Research: An Applied Approach

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