7 Compare and contrast the three classifications of sales forecasting techniques: (a) qualitative methods, (b) time-series methods,

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7 Compare and contrast the three classifications of sales forecasting techniques:

(a) qualitative methods,

(b) time-series methods, and

(c) causal models. Why is this distinction important?

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Marketing Research: An Applied Approach

ISBN: 187935

3rd Edition

Authors: Thomas C. Kinnear, James R. Taylor

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Question Posted: Oct 28, 2024 06:00 AM

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7 Compare and contrast the three classifications of sales forecasting techniques: (a) qualitative methods, (b) time-series methods,

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Marketing Research: An Applied Approach

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