7. Lenovo would like to conduct an Internet survey to determine the image of Lenovo PCs and...
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7. Lenovo would like to conduct an Internet survey to determine the image of Lenovo PCs and the image of its major competitors (e.g., Sony, Dell, and HP). Develop such a questionnaire. Relevant information can be obtained by visiting the Web sites of the following companies:
www.lenovo.com, www.sony.com, www.dell.com, and www.hp.com.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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