8. Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a

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8. Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for a fast-food chain in several countries. Use this situation to discuss the questionnaire development.

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Marketing Research:An International Approach

ISBN: 9798554161223

1st Edition

Authors: Marcus Schmidt; Svend Hollensen

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Question Posted: Oct 16, 2024 08:02 AM

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8. Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a

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Marketing Research:An International Approach

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