8. Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a
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8. Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for a fast-food chain in several countries. Use this situation to discuss the questionnaire development.
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Related Book For
Marketing Research:An International Approach
ISBN: 9798554161223
1st Edition
Authors: Marcus Schmidt; Svend Hollensen
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