8-8. The Internet of Thingsa term that refers to everyday objects being connected to the Internetis growing.

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8-8. The “Internet of Things”—a term that refers to everyday objects being connected to the Internet—is growing.

Thermostats, ovens, cars, toothbrushes, and even baby clothes are connecting to the Internet. Research this phenomenon and suggest five innovative product ideas connected to the Internet of Things. (AACSB:

Communication; Use of IT; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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