9. Explain how you would implement a posttest-only control group design in social media to measure the
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9. Explain how you would implement a posttest-only control group design in social media to measure the effectiveness of a new print ad for Hilton hotel.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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