9-2 identify and define the other important external and internal factors affecting a firms pricing decisions. Other
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9-2 identify and define the other important external and internal factors affecting a firm’s pricing decisions.
Other Internal and External Considerations Affecting Price Decisions (300–305)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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