9-3. What is captive-product pricing? What is this pricing tactic called in the case of services? Give
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9-3. What is captive-product pricing? What is this pricing tactic called in the case of services? Give examples.
(AACSB: Communication; Reflective Thinking)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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