Although most large firms have already made the decision to go global, many small to medium-sized firms are only now considering such a move. Consider a small firm that manufactures gas barbecue grills.

a. What type of market entry strategy (exporting, contractual agreement, strategic alliance or direct investment) do you feel would be best for the firm? Why?

b. How would you recommend that the firm implement the strategy? That is, what type of product, price, promotion and distribution strategies would you suggest? What role can the internet play?