As part of a small group, select a country you would like to know more about and
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As part of a small group, select a country you would like to know more about and a product you think could be successful in that market. As a first step, gather information about the country. If possible, find a fellow student from the country and talk with him or her about the country.
You will probably also wish to investigate other sources of information, such as books and magazines found in your library, or access information from the web.
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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