Prepare a summary of your findings that includes the following: a. An overall description of the country,

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Prepare a summary of your findings that includes the following:

a. An overall description of the country, including such factors as its history, economy, religions and so on, that might affect marketing of the product you have selected.

b. A description of the cultural values and business ethics dominant in the country.

c. The current status of this product in the country.

d. Your recommendations for a product strategy (product design, packaging, brand name, price and so on).

e. Your recommendations for promotional strategies.

f. A discussion of the ethical and social responsibility issues present in the recommendations you have made.

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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