Prepare a summary of your findings that includes the following: a. An overall description of the country,
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Prepare a summary of your findings that includes the following:
a. An overall description of the country, including such factors as its history, economy, religions and so on, that might affect marketing of the product you have selected.
b. A description of the cultural values and business ethics dominant in the country.
c. The current status of this product in the country.
d. Your recommendations for a product strategy (product design, packaging, brand name, price and so on).
e. Your recommendations for promotional strategies.
f. A discussion of the ethical and social responsibility issues present in the recommendations you have made.
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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