Amara runs a small food kiosk and prepares lunch snacks for office workers in the city. The

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Amara runs a small food kiosk and prepares lunch snacks for office workers in the city. The average customer spend at her kiosk is $4.55. She has asked you to suggest some viable ways in which she can increase the average spend per customer and attract new customers.

Referring to the price adjustment strategies discussed in the chapter, suggest some options to Amara to increase overall sales. (AACSB: Written and Oral Communication;

Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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