Your company has developed a new hand sanitizer that has proven to be successful in the test market phase.

The product was proven to be as effective as competitive products but does not have the same skin-drying effects as competitive products because of your secret, plant-based ingredient. The cost to produce the hand sanitizer is relatively low, with total manufacturing costs running $0.10 per ounce. Each bottle of hand sanitizer is 12 ounces, and the packaging is designed to fit in a vehicle’s cupholder. What pricing strategy do you recommend for this product? (AACSB: Written and Oral Communication; Reflective Thinking)