As a marketing student, you know that large firms often organise their operations into a number of

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As a marketing student, you know that large firms often organise their operations into a number of strategic business units (SBUs). A university might develop a similar structure in which different academic schools or departments are seen as separate businesses. Working with a group of four to six classmates, consider how your university might divide its total academic units into separate SBUs. What would be the problems with implementing such a plan? What would be the advantages and disadvantages for students and for faculty? Present your analysis of the university’s SBUs to your class.

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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