An important part of planning is a SWOT analysis, understanding an organisations strengths, weaknesses, opportunities and threats.

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An important part of planning is a SWOT analysis, understanding an organisation’s strengths, weaknesses, opportunities and threats. Choose a business in your community with which you are familiar. Develop a brief SWOT analysis for that business.

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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