As the marketing manager for a chain of bookshops, you are interested in developing a database marketing

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As the marketing manager for a chain of bookshops, you are interested in developing a database marketing plan.

Give your recommendations for the following:

a. How to generate a customer database;

b. How to use the database to better understand your customers;

c. How to increase sales from your existing customers using your database;

d. How to get new customers using your database.

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Related Book For book-img-for-question

Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 05, 2024 02:00 AM

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As the marketing manager for a chain of bookshops, you are interested in developing a database marketing

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Marketing Real People Real Decisions

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