Assume that you are the word-of-mouth marketing manager for a sports shoe company such as Footlocker. Develop
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Assume that you are the word-of-mouth marketing manager for a sports shoe company such as Footlocker. Develop ideas on how to create buzz for your company’s products.
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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