Assume that you are the word-of-mouth marketing manager for a sports shoe company such as Footlocker. Develop

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Assume that you are the word-of-mouth marketing manager for a sports shoe company such as Footlocker. Develop ideas on how to create buzz for your company’s products.

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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