As the director of marketing for a small firm that markets environmentally friendly household cleaning supplies, you

Question:

As the director of marketing for a small firm that markets environmentally friendly household cleaning supplies, you are developing a marketing communication plan. With one or more of your classmates, provide suggestions for each of the following items. Then, in a role-playing situation, present your recommendations to the client:

a. Marketing communication objectives;

b. A method for determining the communication budget;

c. The use of a push strategy or a pull strategy;

d. Elements of the promotion mix you will use.

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