As you experience the service, record the details of every aspect, including the following: a. People b.

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As you experience the service, record the details of every aspect, including the following:

a. People

b. Physical facilities

c. Location

d. Waiting time

e. Hours

f. Transaction g. Other customers h. Tangible aspects i. Search qualities j. Credence qualities

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 03, 2024 10:02 AM

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As you experience the service, record the details of every aspect, including the following: a. People b.

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Marketing Real People Real Decisions

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