Assume that you are the head of PR for a regional fast-food chain that specialises in fried
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Assume that you are the head of PR for a regional fast-food chain that specialises in fried chicken and fish. A customer has claimed that he became sick when he ate a fried cockroach that was in his meal along with the chicken. As the director of PR, what recommendations do you have for how the firm might handle this crisis?
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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