In Class, 1025 Minutes for Teams Assume that you are the head of PR for a regional
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In Class, 10–25 Minutes for Teams Assume that you are the head of PR for a regional fast-food chain that specializes in fried chicken and fish. A customer has claimed that he became sick when he ate a fried roach that was in his chicken dinner at one of your restaurants.
As the director of PR, what recommendations do you have for how the firm might handle this crisis?
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Related Book For 
Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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