Assume that you have been recently hired by Kellogg, the cereal manufacturer. You have been asked to

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Assume that you have been recently hired by Kellogg, the cereal manufacturer. You have been asked to work on a plan for redesigning the packaging for Kellogg’s cereals.

In a role-playing situation, present the following report to your marketing superior:

a. Discussion of the problems or complaints customers have with current packaging

b. Several package options

c. Your recommendations for changing packaging or for keeping the packaging the same.

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 03, 2024 10:02 AM

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Assume that you have been recently hired by Kellogg, the cereal manufacturer. You have been asked to

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Marketing Real People Real Decisions

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