Creative Homework/Short Project Assume that you have been recently hired by Kellogg, the cereal manufacturer.

You have been asked to work on a plan for redesigning the packaging for Kellogg’s cereals. In a role-playing situation, present the following report to your marketing superior:

a. Discussion of the problems or complaints customers have with current packaging

b. Several different package alternatives

c. Your recommendations for changing packaging or for keeping the packaging the same