In Class, 1025 Minutes for Teams As the board of a major global company with a multitude

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In Class, 10–25 Minutes for Teams As the board of a major global company with a multitude of different brands being sold in various countries around the world, how would you organize your brand and marketing efforts? Which type of organization would suit the company best, and how would you coordinate the work?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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