In Class, 10–25 Minutes for Teams Assume that you are working in the marketing department of a major beverage chain. Your firm is not introducing a new product line as such, but wants to phase out disposable cups.

The idea is called “wash and fill.” Consumers will bring their own cups or mugs to the store and you will wash and fill the vessels for them. This is seen as a major step in reducing waste and damage to the local environment.

Make a list of the advantages and disadvantages of the strategy. Develop your recommendations.