At each of the three locations, observe people purchasing the product. Make notes about their characteristics (e.g.

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age, race, gender and so on), their social class and their actions in the shop in relation to the product.

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 03, 2024 11:00 AM

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At each of the three locations, observe people purchasing the product. Make notes about their characteristics (e.g.

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Marketing Real People Real Decisions

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