Behavioural targeting involves tracking where people go online and then feeding them advertising information that’s related to what they’re looking for. While proponents of this approach argue that it’s a very efficient and convenient way for people to conduct an information search, others who are concerned about a potential invasion of privacy aren’t so enthusiastic. What’s your opinion –

do you mind having marketers know what sites you visit in return for having a better sense of the competing products available while you’re searching?