Consider the approach to tracking consumers exposure to promotions via portable people meters, or PPMs. How would

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Consider the approach to tracking consumers’ exposure to promotions via portable people meters, or PPMs. How would you feel about participating in a study that required you to use a PPM? What would be the advantage of a PPM approach versus keeping a written diary of television shows you watched and ads you saw?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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