Your firm is planning to begin marketing a consumer product in several markets. You have been given

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Your firm is planning to begin marketing a consumer product in several markets. You have been given the responsibility of developing plans for marketing research to be conducted in South Africa, in Spain and in China In a role-playing situation, present the difficulties you expect to encounter, if any, in conducting research in each of these areas.

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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