Your firm is planning to begin marketing a consumer product in several markets. You have been given
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Your firm is planning to begin marketing a consumer product in several markets. You have been given the responsibility of developing plans for marketing research to be conducted in South Africa, in Spain and in China In a role-playing situation, present the difficulties you expect to encounter, if any, in conducting research in each of these areas.
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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