In Class, 1025 Minutes for Teams Your firm is planning to begin marketing a consumer product in
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In Class, 10–25 Minutes for Teams Your firm is planning to begin marketing a consumer product in several globa markets. You have been given the responsibility of developing plans for market research to be conducted in Mexico, France, and China. In a role-playing situation, present the difficulties you expect to encounter, if any, in conducting research in each of these areas.
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Related Book For
Marketing Real People Real Choices
ISBN: 9780136810384,9780136810490
11th Edition
Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart
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