Creative Homework/Short Project As an account exec-utive with a market research firm, you are responsible for deciding on the type of research to be used in vari-ous studies conducted for your clients. For each of the following client questions, list your choices of research approaches.

a. Will TV or online advertising be more effective for a local bank to use in its marketing communication plan?

b. Should a California winemaker operating on a national scale switch from bottling its mid-tier wine ($9 to $15 per bottle) with corks to bottling it with screwcaps?

c. Are consumers more likely to buy brands from firms that support strong sustainability initiatives?

d. What existing features of an e-commerce site sell-ing clothing to women are mostimportant for mak-ing a purchase decision?