Consider the bounce rate metric we describe. Like any marketing metric, decisions should not be made based

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Consider the bounce rate metric we describe. Like any marketing metric, decisions should not be made based on the bounce rate alone.

What other considerations should the marketer use to evaluate the effectiveness of a website?

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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Question Posted: Jul 08, 2024 02:00 AM

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Consider the bounce rate metric we describe. Like any marketing metric, decisions should not be made based

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Marketing Real People Real Choices

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