Consumers often buy products because they feel pressure from reference groups to conform. Does conformity exert a
Question:
Consumers often buy products because they feel pressure from reference groups to conform. Does conformity exert a positive or a negative influence on consumers? With what types of products is conformity more likely to occur?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
Question Posted: