Critical Thinking Consumers often buy products because they feel pressure from reference groups to conform. Does conformity
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Critical Thinking Consumers often buy products because they feel pressure from reference groups to conform.
Does conformity exert a positive or a negative influence on consumers? With what types of products is conformity more likely to occur?
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Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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