Critical Thinking Consumers often buy products because they feel pressure from reference groups to conform. Does conformity

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Critical Thinking Consumers often buy products because they feel pressure from reference groups to conform.

Does conformity exert a positive or a negative influence on consumers? With what types of products is conformity more likely to occur?

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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