Critical Thinking Mobile commerce (m-commerce) is a rapidly growing category of e-commerce that takes place via a

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Critical Thinking Mobile commerce (m-commerce) is a rapidly growing category of e-commerce that takes place via a smart phone or tablet instead of a desktop or laptop computer. How has m-commerce changed the way consumers shop? What do marketers need to do now and in the future to better support their mcommerce customers? What do you think the future of m-commerce will be?

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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